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BIDV's new brand identity
From April 26, 2022, Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) put into use a new brand identity.
Accordingly, the Bank continues to keep the abbreviation BIDV and the full name of Joint Stock Commercial Bank for Investment and Development of Vietnam, however, the logo design and brand colors have been adjusted compared to the old identity.
The phrase “BIDV” is refined and flexible. The letter V is stylized from the corner of the star wing, linking the letter and the symbol into a unified and harmonious whole.
The new symbol of the BIDV brand is the image of a star and apricot flower combined creatively. The central star image is inspired by the Vietnamese flag but stylized with open and moving contours. This is also a way to show BIDV's shift, the Bank's innovative spirit developing in the digital age towards friendliness and modernity, taking customers - human resources - digital transformation as the pillar of development. , always moving forward.
BIDV's main brand color is Emerald Green (one of the four great gems) crystallized for millions of years, and Blue represents BIDV's life, longevity and aspiration for sustainable development. The complementary color is apricot yellow to create a fresh, dynamic and enthusiastic appearance. Yellow is also the color showing the identity of the banking and finance profession.
The adjustment of the new brand identity is a step in BIDV's strategy to bring about a dynamic and friendly banking image that is always ready with the mission of bringing convenience and benefits to customers, shareholders, workers and society. With the goal of becoming a bank with the best digital platform in Vietnam, in the coming time, BIDV will continue to make important changes to improve service quality and provide high quality products and services. high and accompanying, connecting with all individual and corporate customers.
The process of transforming BIDV's brand identity is determined according to the roadmap to 2025. Accordingly, BIDV will not convert simultaneously but gradually follow the principle of ensuring thrift, efficiency and conformity with the current conditions. bank-specific circumstances.
About BIDV
Established on April 26, 1957, BIDV is proud to be the oldest financial institution in the field of finance and banking in Vietnam, with the leading prestige and value in Vietnam; Top 2,000 largest and most powerful companies in the world (voted by Forbes); Top 300 Most Valuable Banking Brands in the World (Brand Finance); Top 10 largest enterprises in Vietnam for 4 consecutive years.
BIDV is the choice and trust of economic organizations, businesses and individuals in using banking and financial services.
Name
BIDV's history is the continuous journey of an organization that always accompanies the central tasks of the country. The name of the bank itself, through 4 changes, speaks to the strategic goals and tasks accompanying the construction of the country through the periods:
Vietnam Construction Bank (1957-1981)
Bank for Investment and Construction of Vietnam (1981-1989)
Bank for Investment and Development of Vietnam - BIDV (1989-2012)
Joint Stock Commercial Bank for Investment and Development of Vietnam - BIDV - Full English name is: Bank for Investment and Development of Vietnam JSC (since May 1, 2012)
Abbreviations
The abbreviation of Joint Stock Commercial Bank for Investment and Development of Vietnam is “BIDV” – pronounced according to the English transliteration “BI AI DI VI” – which are the first letters of the Bank's English name.
BIDV logo, slogan and colors
The phrase “BIDV” is refined and flexible. The letter V is stylized from the corner of the star wing, linking the letter and the symbol into a unified and harmonious whole.
The new symbol of the BIDV brand is the image of a star and apricot flower combined creatively. The central star image is inspired by the Vietnamese flag but stylized with open and moving contours. The elements are creatively combined with the image of a star tilted 23.5 degrees according to the tilt of the earth, and at the same time create an image of people moving forward, confirming the pillar of development. The Bank's new resources are human resources and customers. This symbol also represents the movement, the continuous rotation of banking activities, the constant innovation in service quality, the readiness to transform more strongly in the digital era and deep international integration. wide.
The Golden Star and the petals have 5 petals - the number 5 according to Eastern philosophy is a beautiful number representing fertility, intense vitality, and lasting harmony. The number 5 also symbolizes the 5 continents - expressing the desire to integrate and elevate BIDV's brand position as the Bank's development vision has been planned.
BIDV Logo Structure
The logo structure is fixed on the existing scale, showing the size and space between the elements and is not changed. The use of logos in any form must comply with the correct size and fixed proportions in all cases.
BIDV logo and brand name
Joint Stock Commercial Bank for Investment and Development of Vietnam - BIDV - Full English name is: Bank for Investment and Development of Vietnam JSC (since May 1, 2012)
BIDV brand colors
BIDV's main brand identity color is Emerald Green, the complementary color is Yellow of apricot blossom and the color of the star on the national flag of Vietnam. Emerald is one of the four most precious and valuable gems, crystallized for millions of years, the green color also symbolizes life, longevity and the aspiration to build a Green Bank representing the sustainable development of BIDV. . Yellow color of apricot blossom is also the color of dawn, creating a fresh, dynamic, enthusiastic but close and modern appearance. Yellow is also the color showing the identity of the banking and finance profession.
Brand logo on basic color backgrounds
BIDV's slogan: "Cooperation and development"
For the public: "Cooperation and development" is the message BIDV wishes to convey to customers and partners. BIDV always puts customers at the center, an important development pillar in BIDV's development strategy with the mission of bringing the best benefits and utilities to all customers from individuals, businesses, and institutions. With this message, BIDV wishes to build a long-term and sustainable cooperation relationship with all customers, develop together, and create a foundation for success. in the future, jointly contribute to the prosperity and longevity of the nation.
Internally: "Cooperation and development" is a message that shows the desire to continue to keep the fire and cooperate with each individual and staff within BIDV, between leaders and employees. , between departments, departments in the unit or between branches, units in the system. BIDV is a unified block, working together, united for the growth and success of each individual and each unit towards the development of the whole team and the whole system.
Brand Positioning
BIDV - Solid foundation, creating the future
BIDV strives to imprint in the minds of customers and the social community about a bank with the longest history and tradition in Vietnam. In the process of construction and growth, BIDV is proud to contribute to the development of the country and create a solid foundation, always aspiration and practical action for a sustainable future.
Download BIDV logo vector
You can download the logo of BIDV - Joint Stock Commercial Bank for Investment and Development of Vietnam PNG file Vector CDR (corel draw) AI (illustrator) PDF PNG at the link below.
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